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![]() It’s important to have a specific target market in mind for your Facebook group.įirst, if you can be precise in terms of who you want to help, you’ll be able to describe your group more effectively. Your group should provide valuable tips for small business owners, like how their brand can make them stand out. If the goal of your group is to generate leads for your business, your group should attract your ideal customers.įor example, say you’re a graphic designer who wants to work with small businesses or startups. ![]() The first thing you need to figure out about your group is who it’s for. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business.īy the end, you’ll know more than most Facebook marketers about taking a Facebook Group from nothing to something spectacular. Groups are built around common interests or goals, like cooking or running, but there are plenty of business-focused groups too. If you’re not already familiar with Facebook Groups, it’s essentially a community within Facebook’s platform that users can join and participate in the discussion. ![]() 1.8 billion of those users participate in Facebook Groups.Ĭreating yo ur own group is an inexpensive and effective way to reach your target market. Facebook has just under 3 billion active monthly users.
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